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New living concept for Best Agers starts in Vienna


MILESTONE Silver Living and developer SÜBA AG develop a serviced living concept for the 65+ age group 

After the start of the cross-company cooperation between the real estate developer and operator Value One and the senior real estate expert Silver Living, the two companies are now fixing their cooperation with the Austrian property developer SÜBA. The location for the first residential project of MILESTONE Silver Living in the north of Vienna is also fixed. This is the starting signal for an international Best Ager Living concept.

Vienna, October 06, 2022 - In order to meet the increasing demand for contemporary, affordable living space for people in the 65+ age group, Value One and Silver Living have been going their separate ways for over a year. The result of this cooperation is the newly created MILESTONE Silver Living brand, under which serviced housing options are created in metropolitan areas. MILESTONE Silver Living's serviced properties aim to enable the 65+ generation to live independently and in accordance with the individual needs and wishes of the residents. With SÜBA as a business partner, MILESTONE Silver Living has gained a strong Austrian property developer with whom the first location at Pilzgasse 33 will be developed.

Independence, Community, Comfort

Around these core values, MILESTONE Silver Living has developed a living concept that appeals to the active generation aged 65 and older. Spacious community areas, interesting leisure and health facilities, a reliable security and service concept, modern and sustainable living spaces and all this with maximum individuality - the serviced community living projects of MILESTONE Silver Living promise nothing less. At the heart of the community living concept is a self-determined, varied and vital life in and with an active community. 

"High-quality living spaces are becoming an increasingly important concern, especially for older generations. But here, too, the following applies: only attractive and, above all, affordable concepts will succeed on the market in the future. And that is precisely why we are launching MILESTONE Silver Living and - in addition to our MILESTONE Student Living division, which has been successful throughout Europe - expanding our offering in the direction of the 65+ generation," says Andreas Köttl, CEO Value One.

 "MILESTONE Silver Living stands for an attractive offer for people over 65 to spend their remaining stage of life with us - in one of our homes. The already long-standing cooperation between Silver Living and SÜBA takes on a new aspect with the project in Vienna. Further joint senior living projects will follow," adds Thomas Morgl, Managing Partner Silver Living GmbH.

SÜBA becomes developer for first project

After intensive planning phase and elaboration of the living concept by the two partners Value One and Silver Living, it is now clear that SÜBA, an Austrian property developer based in Vienna, will be the property developer for the first MILESTONE Silver Living project to be built in 1210 in Vienna, Pilzgasse 33. With SÜBA, which has over 40 years of experience in planning, building and selling apartments in inner-city areas and in green locations, MILESTONE Silver Living has chosen an established and consistent partner that attaches great importance to sustainability and the use of renewable energies.

In the next step, a Europe-wide roll-out of further MILESTONE Silver Living properties in selected markets is also planned. Information on upcoming project locations will be continuously updated on the website, which recently went live. Further details on the design of the living experience for the 65+ generation can already be found at www.milestone-silver.com